Dołączył: 07 Lut 2011
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|Wysłany: Pią 7:05, 11 Mar 2011 Temat postu: Odopod - Nike Soccer Tiempo
Odopod also created a DVD version of the campaign, which was a great giveaway at [link widoczny dla zalogowanych] pick-up games and demos.
Then we began the search in our own backyard – hiring Team Agency to trek across LA, Dallas, Miami,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], and New York City. We looked for soccer wherever it was happening in an effort to find the raw talents that will launch the U.S. to the top of the soccer heap. The resulting site relies on documentary film techniques and a unique map interface to bring users along for the ride.
Nike's goal is to make the U.S. a global soccer powerhouse. With this assignment, they dared to ask the hard question: "What do the Brazilians know that we don't?"
This is one of our favorites.
The result was Tiempo. We traveled to Rio to find out what makes Brazilians the best in the world. We shot hours of footage,[link widoczny dla zalogowanych], interviewing dozens of people – coaches, players, former pros,[link widoczny dla zalogowanych], dancers, kids, and anyone else that would talk to us.
Hearts and Minds and Feet
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